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With over a decade of experience in the creative industry, I have had the opportunity to work with leading international and regional brands such as Bosch, Dubai Sports Council, Classic Fine Foods, and more. Ensuring each project aligns with both artistic vision and market strategy, I have shaped visual identities and crafted engaging storytelling experiences.

Currently, I serve as a Creative Manager at Warner Music MENA, where I lead the development of visual content, branding, and digital storytelling for some of the region’s top artists. With over eight years of experience in the music industry, I have developed a deep understanding of how visuals enhance an artist's brand and audience connection. From album covers to large-scale event visuals, I focus on delivering impactful creative solutions that bridge music, branding, and digital innovation.

As an A&R Consultant, I focus on identifying and signing new artists from North Africa. Leveraging strong industry relationships, I ensure a seamless onboarding process and provide continuous support even after contract signing, fostering long-term success for both artists and Warner Music MENA.

Passionate about design, motion, and storytelling, I constantly seek new ways to elevate creative experiences, ensuring that every visual has the power to captivate and leave a lasting impression.