Haneen Hussain | Momken Aeesh

The visual identity of "Momken Aeesh" merges Western vintage aesthetics with a rebellious modern edge, drawing inspiration from classic Western films, military fashion, and old-world cinematic storytelling. The deep red textured backdrop evokes passion and resilience, while the structured gold-embroidered jacket and lace-up boots reflect strength, defiance, and independence. The bold serif typography, reminiscent of vintage Western posters, seamlessly integrates with Arabic elements, creating a fusion of cultures. Scattered red roses introduce a poetic contrast between beauty and raw emotion, reinforcing the album’s theme of power and individuality within a visually rich, cinematic setting.

My Role

I managed the full creative development for Haneen Hussain’s campaign—from visual concept creation and brief writing to moodboarding, team coordination, and post-production supervision. I selected the creative team involved in the project, oversaw the photoshoot preparation, and managed the design and delivery of DSPs assets, social media visuals, and video content. I also handled budget negotiations, ensured all creative outputs matched the brand’s quality standards, and met deadlines across multiple deliverables.